Danny Morrison’s Bigger Platform

Danny Morrison’s Bigger Platform
PHOTOGRAPHY BY MICHAEL R. MOORE

When God gets ready to bless you, He doesn’t need you in the room; He just needs you to live so that the person in the room feels confident introducing you to the room.

Danny Morrison is the name KBLA’s sales manager, Otis Warren, eventually tendered to Tavis Smiley after sitting in a meeting listening to Smiley describe the characteristics of an on-air radio personality he wanted in his weekday lineup. Flabbergasted, Warren excused himself from the meeting, called Morrison, and said, “They’re talking about you. They have a list of what they want, and it’s you.”

"God give me a bigger platform... Every single time I turn that mic on, I know I’m representing my family, God, my people. How dare I shut that door to anybody that calls in on my show."

Before Smiley knew of him, Morrison was in his hometown of Bakersfield, California, for twenty years calling out racism, fighting for the underrepresented, creating anti-violence videos, touring prisons, spreading his “You Still Matter” message, asking God to use him. Morrison then amended his prayer: “God give me a bigger platform.” 

Smiley’s call to Morrison was an answered prayer. “I knew immediately this was the answer to my prayer. I was surprised but saw it as confirmation.” Ecstatic, Morrison continued, “I was crying so hard. This is the first Black owner I have ever worked for in my life.”

Curious about how Morrison tows the line of firm yet compassionate, I inquired. And in his own “but that’s just me” way, he didn’t disappoint. “I was raised by a mother who taught us to love ourselves and our people. I’m not perfect. Every single time I turn that mic on, I know I’m representing my family, God, my people. How dare I shut that door to anybody that calls in on my show.”

When asked what’s his favorite “Middays with Danny Morrison” show thus far, it took Morrison less than ten seconds to respond with “Oh that’s easy. The church show for sure. The response from that show was amazing. People blew up my socials. It was the first time the audience got the gist of what I am about. They listened and heard my fire and my rants. I spoke on the Black church without being disrespectful and it resonated with so many people.”

If you’re impatient, you’ll misconstrue his passion for unnecessary loudness, totally missing Morrison’s immense love for his kings and queens. “Middays with Danny Morrison” featuring his well-perfected show staple 7 Series airs 12 – 2 p.m. on KBLA. Tune in to find out about his staple 7 Series.

TUNE IN TO: 
MIDDAYS WITH DANNY MORRISON
Weekdays 12N-2PM on KBLA Talk 1580 AM (kbla1580.com)

FOLLOW ON SOCIAL MEDIA:
FB/IG: @dannymoshow
LinkedIn: Danny Morrison
YouTube: DannyMorrison1039

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