Tammy Dickerson: tbg Events
Initially, Tammy Dickerson didn't set out to become one of Los Angeles' most highly awarded event producers.
"I'm a very spiritual person. It's really how I live. It's the light of who I am as an individual, so it was absolutely a leap of faith that I took to leave corporate America and start my own business," she begins. "It's been an amazing blessing [for nearly 30 years]."
In 1995, Dickerson was beginning to get her feet wet while working for Coca-Cola, the world's strongest brand across food and non-alcoholic drinks. "I started in project management, and I really just liked and loved the skills that I was using. So I used that to transition into [the] corporate event marketing department and became an event planner for the Coca-Cola company." After just a few short years, Dickerson found herself planning national (and then international) global events, including brand activations and experiences such as the Super Bowl and even the Olympics.
After earning her stripes managing events and hospitality for Coca-Cola, Dickerson was more than prepared to strike out on her own. So in 2000, tbg Events was born. "What makes us so unique is that our agency focuses on primarily corporate and entertainment events," she explains. Whether 50 or 5,000 attendees, with budgets ranging from hundreds of thousands to multi-million, Dickerson has an entire staff employed to roll out the red carpet and ensure seamless executions. "We just finished doing an event yesterday for Major League Soccer," she shared.
"We work with really big brands, and it's around operations and logistics where we differentiate as an agency."
While there have been many memorable events and special moments over the years, nothing could have prepared Dickerson for the whirlwind that 2020 brought when all in-person events were shut down. The pandemic coincided with tbg Events' 20th anniversary, and Dickerson refused to allow the occasion to go unrecognized. After briefly pausing to assess the COVID climate, she and her team invested in new marketing and branding materials before pivoting into virtual events. Surprisingly, Dickerson found the transition to virtual events (an area that many event planners and producers struggled in) a major win for her company. "We have even another portfolio business that we never had before and another solution to offer to clients," Dickerson proudly shared.
Coming out of that experience, Dickerson is more optimistic than ever. "This year alone, we have more than 20 events already planned. We're back at it rocking and rolling, really ramping up our staff right now." tbg Events has secured several features and awards (the organization has won three in 2020 alone). Additionally, they have secured countless Fortune 500 companies, politicians, global organizations, celebrities, and business tycoons that Dickerson counts as clients. tbg Events is a LA powerhouse that will be around for years to come.
Follow Tammy at:
FB: @tbgevents | TW: @TBakerGrp | IG: @tbg_events
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