Yara Shahidi: The Purpose Principal
Yara Shahidi is a force. In a time where authenticity is lauded, the multi-hyphenate’s accomplishments read like a handbook for purposeful, sustainable, and intentional living.
As of late, she's popped up on your Instagram feed celebrating the completion of her thesis. She's partnered with Adidas Originals twice for ReCreation, a sustainable and eco-friendly collection and conception of her own that pays homage to her Iranian and African American roots. She's signed a multi-year deal with Dell XPS to spread the gospel to Gen Zer's about using technology to drive their passions. Amid it all, she and her mother launched a production company, 7th Sun Productions, to create TV programs centered on themes of history, heritage, culture, and joy.
With all the hats she wears, it's clear what's driving her work; a sentiment she shares in a Teen Vogue article, "What remains a through-line in each and every project-and any world that I occupy-is that I want there to be a greater purpose. That purpose may be as simple as providing joy, or it may be helping in the field of equity or amplifying other people's voices. But my metric for success is having an impact on something greater than myself."
Her activism, passion for equity, representation, and leadership is reflected in everything she does, and it comes as naturally as her foray into the tech space. She has positioned herself as a thought leader with 6.9M followers to back it up. "Technology has been a passion of mine for as long as I can remember. It's something that touches nearly every aspect of our lives and has the power to make a meaningful impact," said Shahidi in a Dell XPS press release. Creating inclusive creative campaigns like "Expand Your YOUniverse" and curating forthcoming collaborations is something that bridges all her worlds together. The campaign's tagline alone, "Be All Of Who You Are," could easily be a mantra that she ascribes to daily.
Yara is creating a purposeful life, not just for herself but for the world, and well, it all sounds very…Grownish.