The SuiteBiz of Fine Wine and Entrepreneurship with Georgia Zachary
What happens when a seasoned company collides with a senior executive who is community-centered? Pure magic. When Georgia Zachary was promoted to senior director of the Boisset Collection—not only did Zachary win—but her community gained access to a billion-dollar industry. Boisset Collection is the US office of family-owned Boisset, La Famille des Grands Vins, France’s third largest wine group, and Burgundy’s largest wine producer. It is only natural that Zachary, a seasoned professional, would pair with a seasoned company like Boisset.
Born in Los Angeles with parents from Belize, Zachary has been a trendsetter in the LA area for a couple of decades with an 26-year management career at AT&T— highlighting sales and managing sports and VIP contacts. When asked what motivated her to seek her newest venture Zachary replied, “I know I’m not going to be at AT&T forever so I wanted to find something where I can encourage and support people for becoming their own business owners, that’s how [the] Boisset Collection came into play.”
“Wine is a billion-dollar industry and enough of our people aren’t taking advantage of that,” Zachary declares. When elaborating on the excitement she has with her role at Boisset, Zachary stated, “I think it’s important cause we as a people don’t realize we are a large consumer of wine, but steer towards more lower quality wines due to not being educated on what good wine is.”
Having an abundance of knowledge in the realm of sales management has assisted with a smooth transition into the world of wine for Senior Director Zachary. She is often looked to as one that empowers women and has an amazing following that she has used to build a foundation of consistency in everything she does and many women and men included in SoCal have followed her towards their newfound passion for pairing wines with their favorite meals, attending events, and supporting each other as they attend conferences that celebrate their love for the Grapes of the Gods, but this feature isn’t just about how Zachary assists women with drinking wine, it’s more about how she has inspired hundreds to become business owners while inspiring financial literacy through partnerships.
As a senior director of Boisset Collection, Zachary has 30 people on her team with goals of growing that number to 100 by the end of this year. With three master’s degrees, she has used her experience in the city of Los Angeles to continue building for generations to come. Her 26 years of service with AT&T and 19 years in real estate puts her in the position to be a major influence on women of color.
With more than enterprising pursuits on her mind, Zachary started her nonprofit, Good Vibes Women’s Business Roundtable, in 2021, which she refers to as the “Good ole Girl" network, as she strives to empower as many women in business as possible through networking and creating opportunities that may not have existed without her assistance. Her role in many instances is to set up her network for success through all her various platforms. She was also recently appointed to the board of directors for the California Science Center at Exposition Park by the Governor of California which is another example of how some of the most important people know who to call when it’s time to get results.
Zachary’s accomplishments have been well documented as she received the Presidential Volunteer Service award every year between 2012-2015 while also being named President of Women of AT&T as she advocated for women and children in the community. No surprise to see her rise in the ranks by continuing to use her phenomenal leadership skills to expand the knowledge of wine lovers and the general community.It is indeed intriguing the way wine continues to evolve. Having icons like Zachary assisting with the process probably makes it much easier as she has her hand in a lot of what makes Southern California move from the female perspective. Make sure to visit Zachary's online store at Boisset Collection to find out all of the exciting ways they continue to enhance one of the oldest commodities known to man. Kudos to trendsetters like Georgia Zachary who continue to bring people of all cultures together by using the platforms that she has accessed during her life as a SoCal innovator.