How Local and Diverse Businesses Support the Super Bowl: An Interview with Chincie Mouton
PHOTO COURTESY OF THE LOS ANGELES SPORTS AND ENTERTAINMENT COMMISSION
Los Angeles County is already known as a sports and entertainment hub, as the home to many sports teams, stadiums, and theaters.
As we continue into the 2020s, L.A. will build its reputation as the focal point of the sports and entertainment industry by hosting multiple championship and all-star games throughout the decade. If you wonder what agency or organization gets the Super Bowl or the U.S. Open to come to L.A., look no further than the Los Angeles Sports and Entertainment Commission (LASEC), a nonprofit that works to bring high-profile sports and entertainment events to the city.
LASEC is contracted by the Los Angeles Tourism and Convention Board to support the lead-up to and the execution of these large-scale events. Some of the events that LASEC has secured so far for Los Angeles to host include the Super Bowl LVI, 2022 MLB All-Star Game, 2023 College Football Playoff National Championship, and the 2023 U.S. Open. Through LASEC’s efforts, L.A. is also a candidate host city for the 2026 FIFA World Cup.
LASEC also works to bring contracting opportunities for these events to L.A.’s local businesses through the Super Bowl LVI Business Connect program. As Director of Business Connect, Chincie Mouton is currently liaising with the NFL to connect local certified businesses owned by people of color, women, veterans, and LGBTQ+ people to these massive sports events.
Before joining LASEC, Mouton previously worked with the Championship Hosting Division of the Atlanta Sports Council, managing community engagement programs for the 2020 NCAA Men’s Final Four, Super Bowl LIII and 2018 College Football Playoff National Championship. With Business Connect, Mouton will continue her work connecting communities to large-scale events by giving local and diverse businesses access to impressive sub-contracting opportunities.
“These high-profile events are important because they generate significant economic impact, attract invaluable media exposure, and drive positive social impact and engagement opportunities across our communities. Los Angeles is set to host an unprecedented decade of high profile events and is well-positioned to cement itself as [the] epicenter of the sports world,” says Mouton.
These events come at a time where many local and diverse businesses may be just beginning to recover from lost opportunities during the COVID-19 pandemic. Mouton recognizes that her work is part of the economic recovery of L.A.’s local and diverse businesses.
“We know this is one of the most challenging periods the sports-live events industry has ever faced, and it is imperative we look ahead, adapt, and continue to plan for L.A.’s decade of opportunity. We believe major events will be critically important to accelerating the recovery of our local hospitality industry – an industry that has been decimated by the pandemic – and our mission is to maximize the long-term economic impact of these events across the L.A. region.“
The first event on LASEC’s roster is the Super Bowl LVI, which will be held at Inglewood’s new SoFi Stadium in February 2022. Business Connect is currently accepting supplier applications for Super Bowl LVI up until February 1, 2021. From this application group, 250 businesses will be added to a resource guide used by organizing committees and event producers for Super Bowl LVI.
These businesses will also be included in the Business Connect Resource Guide, shared with city officials, local NFL clubs, and convention centers for use in the indefinite future, creating more opportunities beyond the Super Bowl. The businesses will also receive access to free professional development workshops and networking opportunities.
For business owners who are interested in these opportunities, the Super Bowl LVI Business Connect supplier application is available at their website: https://www.LASEC.net/businessconnect.